Check out the story in BlogTO.
The article is a nice piece on what we are doing as an organization to engage fans. A step in the right direction, but we have a long way to go. That's one thing I love about Social Media. It's constantly evolving. It's never perfect. With every interaction, we can learn. We learn from each other and our communities. Toronto Maple Leafs fans are amazing. I learn from listening to them. I also learn from Raptors fans and TFC fans. These communities has allowed me to be a part of them... and I thank them for that.
Some exciting stuff in the future with these brands.
I'll do my best to keep you posted.
until next time...
js
Where Marketing and Brand Experience meets Sports and Social Media.
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