Check out the story in BlogTO.
The article is a nice piece on what we are doing as an organization to engage fans. A step in the right direction, but we have a long way to go. That's one thing I love about Social Media. It's constantly evolving. It's never perfect. With every interaction, we can learn. We learn from each other and our communities. Toronto Maple Leafs fans are amazing. I learn from listening to them. I also learn from Raptors fans and TFC fans. These communities has allowed me to be a part of them... and I thank them for that.
Some exciting stuff in the future with these brands.
I'll do my best to keep you posted.
until next time...